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Derbyshire Police Back Road Safety Campaign

26th October 2017
News

Did you know that, if you’re driving at 30mph and you glance at your phone for just 2.3 seconds, you miss 100ft of road?

Using a mobile phone at the wheel is riskier than you think. It creates a blind spot that could kill you, your passenger, another road user or a pedestrian.

To put that statistic to the test, we’re sharing a video that has been created as part of a campaign to raise awareness of the dangers of phone use while driving.

It’s from the THINK! road safety campaign, and challenges viewers to spot pink kittens while a scene zips by in 2.3 seconds.

It then replays in slow motion to reveal everything you miss if you take your eyes off the road for that amount of time.

If you officers catch you using your phone while driving, you will receive a £200 fine and six points. That could lose you your licence, your car, and your job prospects.

The message is simple: if you are driving, put your phone away. Put it in the glove box, or the boot, on silent, or switch on its Do Not Disturb While Driving feature.

Whatever you choose, just make sure your undivided attention is on the road and its surroundings while you are driving.

No call, text, alert or social media post is worth losing your life, or taking one.


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