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58% Of Brits Are Ignorant To Their Salt Intake

16th March 2017
News, Mansfield

58% Of Brits Are Ignorant To Their Salt Intake

According to new market research, over 58% of Brits nationally are ignorant to their salt intake levels, whilst in our area – 48,000 people have no idea what the recommended daily salt intake is.

The research comes ahead of Salt Awareness Week (20th-26th March), and company LoSalt are highlighting how salt has been side-lined compared to sugar awareness and consequently left the public confused about how much they should be consuming.

The research shows around 86% of people are not aware of the recommended intake of salt per day with the older population being least likely to know the 6g recommendation, with 10% of over 55s admitting so, compared to 28% of the 25-34 age group.

Dr Sarah Jarvis who works with several medical charities, said “In the Mansfield area, nearly nine in ten people don’t know how much salt they should be having as a maximum, what we’re talking about here is a maximum of about six grams a day (roughly one tea spoon) and actually really quite worryingly you’ve got one of the lowest figures in the country in the Mansfield region, of people who are concerned about their salt intake.”

“What we are looking at in the Mansfield area, is about 22% of who are concerned about how much salt they are having, where as nationwide we’re looking closer to 42% - if you are having too much salt, you aren’t going to feel any effects in the short term however Public Health England has said that salt is one of the single most important risk factors that we can do something about as far as high blood pressure is concerned.”

High blood pressure affects more than 1 in 4 adults worldwide however, 41% of people do not know there is a link between salt and high blood pressure. High blood pressure is linked to many health problems, including heart attacks and strokes, which the research shows are the top health problems the public are most concerned about.   

Despite this clear link, only 7% of people say they don’t use any salt at home. Salt is still widely used in cooking (adding salt to water for boiling vegetables - 41% - or pasta, 38%) and at the table, most often on chips (46%). 19% even add salt to their salads and 7% of people add it to their breakfast cereal or porridge. Just 12% of people are using a reduced sodium salt, with the majority (50%) going for a normal table salt.

The UK target salt consumption is 6g a day, but the average person in the UK consumes 8.1g. Scientists advise that reducing salt consumption can save lives and millions in healthcare costs.

 

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